The iGaming industry, which encompasses online casinos, sports betting, poker, and also other forms of internet gambling, is growing exponentially in recent times. A significant driver of this growth is internet affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on
Lead generation could be the lifeblood of the business. Without a steady flow of leads, perhaps the most innovative services and products can find it difficult to find success. In today’s competitive landscape, fliers and business cards of prospecting may not continually be enough. To stand out and attract high-quality leads, businesses need to t
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the selling and buying of online ad space. At the heart on this ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, however they operate on opposite sides in the transac
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships with their audience. But how do companies determine if their online marketing efforts are effective? The answer lies in digital marketing analytics. This field has evolved into a crucial component of marketing strategies, providing businesses us